DEVELOPING MY PROFFESIONAL BRAND

My name is Owen Gardner, and I am a second year Sports Journalism student. This is the year where I develop an understanding of not just the skillset I have, but the mindset I want to carry with me throughout this journey as well as the professional brand I want to create.

I want to present myself as a hardworking individual with an eye for creativity. My motivation mainly stems from me wanting to turn my passion for sports journalism into the way I make a living and provide for my future family. I have always been a believer that if your job links in with your passion then you will never truly work a day in your life.

When it comes to publishing pieces and getting my name out there will be a deciding factor in terms of whether or not I achieve success in this industry. My creativity will become an asset for me to use to market myself as a credible graphic designer which could be used to help teams/players market themselves, and therefore myself as well.

I want to make myself come across as omnipresent when it comes to sporting news on twitter, always quick to give opinions on the latest hot button topics to further my chances of gaining traction on the site to build up my profile. This sporting news will be of a similar ilk to the type of journalism I will be publishing so that I carve out somewhat of a niche for myself.

I think this will help my profile reach out to the right kind of twitter user who would be interested in the work that I publish on my website. Acting omnipresent is also important as it means I will be amongst the first to tweet on big issues and retweet the latest breaking stories which would again mean that my profile gains as much traction and as many impressions as possible.

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